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The individual in this position will be a team member of one of the Branded Marketing Teams at Nestle Purina PetCare. As a Brand Manager, this role will be responsible for helping to set the Marketing Strategy for the Brand.
Develop a Brand Strategy: Analyze business and consumer trends, identify key issues facing your business and build and execute innovative marketing and general management plans.
Team Leadership: Lead cross-functional teams in the development and execution of marketing plan strategies ' including advertising, product development, packaging, trade and consumer promotions, and business operations.
Innovation and renovation: Identify new, consumer insight driven, innovative ideas to drive brand growth. Develop new product ideas, renovation to current products and strategies. Create high-impact promotions, advertising, packaging, sales or operational innovation.
Communications: Develop strategic consumer-insight driven communications. Evaluate best-in-class creative executions, including television, print, online, packaging and promotion.
Goal Setting and Financial Management: Set annual volume, profit and share objectives and manage your business to deliver them.
Perform all other duties as required.
OTHER DUTIES AND RESPONSIBILITIES:
To maximize your learning and prepare you for increasing responsibility, you will rotate across divisions and assignment types within Nestle Purina including Dog, Cat, Vet, Snacks and Litter
EQUAL OPPORTUNITY EMPLOYER
Keywords: Marketing, Brand Management, Consumer Marketing, Consumer Goods, Consumer Products Goods, CPG
MBA from an accredited college or university
3+ years of Brand Management experience within the Consumer Products Goods industry